A label. A lifestyle. A journey.


The name „TrueYou“ originates from the idea to be able to live our lives as individual as we want to. It stands for fashion and a lifestyle shaped by openness, courage and self-confidence.

TrueYou is a brand that goes beyond classical, conventional clothing.

The brand encourages people to showcase their uniqueness to the world and present themselves in any way they desire – regardless of any hesitation.

The complex and handcrafted designs ensure that our product concepts while being both revolutionary and identity-based, also fulfill our constant striving for the best possible quality.